Victoria’s Secret knows that women want to be sexy and get that top guy. You wouldn’t know it, though, from this stupid New York Times article about the company.
The marketing of Victoria’s Secret has been nothing if not consistent. The company’s fashion show this month, complete with skinny models, push-up bras, thongs and strappy stilettos, was a near carbon copy of the one it first mounted in 1995, albeit with more feathers, sequins and wings. And its adherence to that vision of sexy will not be compromised.
Women, however, are not stupid. They know guys like boobs, butts, and height-weight proportionate women, and they will buy products that accentuate these ideas. If I were at Victoria’s Secret, I’d double down on being hot.
Women know that top guys have choices, and women know guys like youth and beauty. Women know that they are competing against other women for top guys. Older women at the New York Times may not want to acknowledge this, and they may not like it, but it remains true.
Smart companies may pay lip service to the bullshit in social justice warrior twitter and at the New York Times, but they know that their core clients remain in the game. The fight against lingerie will never be won by fat chicks or older writers at the New York Times, for the same reason fat acceptance will never happen.